Web development in simple words refers to the preparation of the website either for the internet (World Wide Web) or an intranet (in case of a private network). In addition to this, web development may range from a simple static page to a completely responsive web page or internet applications and social network services.
BRANDING & ADVERTISING
Branding in simple words is a ??pull strategy??. Undoubtedly marketing is all about creating the product or the service and advertising, on the other hand, aims at spreading that product/service to the potential audience. It is done by the means of brochures, creatives, display ads, etc.
Content marketing is one of the major forms of marketing that has a main focus on the creation, publishing, and distribution of the content for the intended potential clients. Most of the businesses use this method in order to seek attention and generate higher leads. Blogging, podcasting, infographics, email marketing are some of the common forms of content marketing.
SEO (SEARCH ENGINE OPTIMIZATION)
Search Engine Optimization is actually a complete combination of various techniques, methods, strategies that aim at increasing the quality and quantity of the website traffic. This is further done by increasing the online presence of a particular website or webpage on the different search engines.
In today??s digital world, none of us would want to read lengthy content describing a product or a service. Thus, for that video marketing is a really good option. Preparing videos is considered to be one of the great ways of boosting the audience reach at a particular platform on digital and social platforms.
Online Reputation Management is a way of improving the way your business is viewed online. This means to look and analyze what actually the potential client discovers about your business, the product/service while searching online. The main idea behind this is to boost the brand loyalty of the business.